The Power of Typography

While reading Amusing Ourselves to Death by Neil Postman, I came to a conclusion of my own on the matter of "typography moving to the periphery of our culture and television is taking its place"(29). Though what Postman claims maybe true in many aspects of what is televised, he has failed to express that where television has its most audience is where typography has the most impact: the entertainment industry. In order for the entertainment industry to earn profit, they must rely on typography and adhear to the demands of the readers. For example, when it comes to making a movie based on a book it is hard for them to meet the expectations of the viewers that have already read the book. It is challenging because typography has already created its own image in the readers mind on how everything is supposed to be, bringing disappointment and disapproval of the industries finished product if it is not what was expected. In this aspect, I believe television is tied down by typography and not taking its place.